I get emails and letters from people all the time about featuring their products on Pretty Paper Things. I’m really particular about the products that I choose to blog about and I certainly don’t put everything I’m sent on the blog. I need to really like what you’re selling. I need to be able to connect with you and your designs on a personal level.
So how do you get your work featured on blogs like Pretty Paper Things? Here are a few tips that will help your product get noticed.
Provide great pictures
Nothing will sell your product like great pictures. I can’t stress how important it is for your products to be clear and in focus. There have been so many times I’ve wanted to feature a product but couldn’t because the photos provided were unusable. Have a read of this post on Decor8 for some great links and tips for taking better product shots.
A word about watermarks
This deserves it’s own point. I understand the reason for watermarks but a giant honking logo in the middle of a product shot doesn’t work for bloggers. Include a watermark at the bottom of the image if you must – something that identifies the image as yours but isn’t too intrusive.
Write a detailed product description
I like knowing what paper you use or the story behind a design. I love background information (your buyers probably do too). The more detailed the product description the easier it is for bloggers like me to write about you and your products.
Include everything I’ll need to write about you in your email/letter
If you’re going to email me about a product make sure you include everything I’m going to need to write about it. I’m time poor (and a little lazy) so if I have to hunt around for information I’m going to be less inclined to feature your product. I got a wonderful email from Alicia at Akimbo the other day about her new Clever Hello Club. She had all the links I needed, as well as press ready photos in a Dropbox folder. It took me less than 5 minutes to write up a post. Be organised. Include everything.
Don’t forget to include contact details
Send me snail mail
I love getting mail and I love getting physical products that I can touch, feel and style myself for a blog post. Don’t be put off sending out some physical samples. My address is in the top right hand corner of the site.
I think this is the most important point. I’m constantly looking at product shots for stationery and paper related goodies and I’m seeing lots of the same stuff (wood panel backgrounds, chalkboard backgrounds). Be different. Be unique. Show me you.
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