Have you missed me paper nerds? I’ve missed you. I’ve been working on a super special secret site but I’m back now with a backlog of lovely paper stuff to show you.
As you’re probably aware, I am a magazine fiend. The more obscure a magazine the better. I have a favourite newsagent (Garden City News represent) and I’m always finding little paper nuggets of wonder. This week I’m introducing you to ligature magazine.
New (to me) titles are a rare treat for me. I have my firm favourites (V Magazine, Phoenix, Elle, Vogue etc) and then there are the arty new finds like ligature. ligature is minimalist. It has no handwritten elements that are the design element du jour of the moment. It has no geometric or fluro/neon distractions. It is a peaceful read. Zen-like. There is a lot of room for white space which I love.
As I’ve said before minimalist design is so very hard to pull off. Some people believe that minimalism equates with ho hum boring or that it lacks the ability to hold a readers attention without a constant call to action (QR codes, apps to unlock behind the scenes footage, buy this, buy that). I disagree. Minimalism requires purity of the image. It gives readers the space to digest information, make of it what they will and move on. ligature does this very well.
As a magazine ligature is a slash – i.e. art slash design slash fashion. It straddles all of these labels well. I enjoyed the matte finish too. It was a change from the glossy glossies.
Loved ligature. I hope to see the next issue on the newsstands.